September 21, 2022
How the Social Media Landscape is Shifting For Brands and Creators
The first wave of social media platforms—MySpace, Facebook, Reddit, Twitter, Tumblr, Pinterest, Instagram, Snapchat—created the landscape we all now live, work, communicate and play in. But more and more platforms have been popping up in recent years, outpacing their more established competitors in relevance and challenging the nature of how we experience social media. Another platform quickly gaining speed is Whatnot, the community marketplace app geared toward fans and collectors. “I think the rise of Whatnot is a great example of how culture is reciprocal—Whatnot is basically eBay livestreamed,” said John Higgins, CEO and chief creative officer at OS Studios. He explains that apps like Whatnot were created for mainstream culture to gain access into niche culture—rather than platforms that simply allow niche culture to connect, like YouTube and Twitch. “To that end, I think we are going to see how social media starts to trend into other realms, like the metaverse,” Higgins said. “In a few years, it will be normal to metaphysically explore someone’s timeline via headset or smart device.”
