News

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March 9, 2023

ERG's can't solve the PR industry's diversity gaps alone

Praytell’s Naria Frazer shares how companies can better support employee resource groups which includes connecting ERG efforts to broader DE&I goals.

March 2, 2023

Podcast: Marketing’s world-changing power and sustainability stories

The Drum asks marketers, including Laura Fell, head of graphic production for George P. Johnson, for substantive examples of how marketing is changing or has changed the world, particularly in relation to the environment.

March 1, 2023

Cricket Wireless: Stress Less, Smile More

Cricket Wireless is inviting people to destress at their desks with its first ever playable ad created in collaboration with ARGONAUT, featuring two members of Cricket’s crew of lovable characters.

December 16, 2021

Adweek's Revolving Door Roundup

Partners + Napier is ending the year with another hiring spree. Costa Boudouvas joins as group creative director, creative technology. Boudouvas was most recently vp and associate creative director at MullenLowe. Jason Ziehm joins Partners + Napier as an associate creative director, copywriter, after six years at Digitas, while George Mazzoli has been hired as director of paid search after previously serving as associate director of paid search at MediaCom.

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November 9, 2021

Shopper Marketing Agency Shoptology Adds New Faces as it Positions Itself To Lead Brands And Retailers Into The Future

Shoptology, the award-winning shopper marketing agency based in Plano, Texas, continues to build its talent pool to meet the demands of a rapidly evolving retail market. “There’s been a massively accelerated shift in consumer behavior and what shoppers expect at retail over the course of the pandemic,” said Charlie Anderson, Shoptology CEO. “With our approach to kickstarting retail innovation and the talent we’re building on our team, Shoptology is uniquely positioned to help our clients identify and develop ownable innovations to win with shoppers.”

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February 12, 2021

10 Great Examples Of Personalized Marketing Strategies

There's no question that personalized marketing goes a long way toward encouraging consumers to buy into a brand. Developing a personalized marketing strategy takes a lot more effort than just directly speaking to a subgroup. Each person must feel as though the brand is directly addressing them. Some immensely successful personalized marketing campaigns in recent memory have left an indelible impact on our popular culture. 10 contributors to Forbes Communications Council, including G7's Jessica Abel, examine some of the particularly outstanding personalized campaigns they’ve seen and explain why they worked so well.

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February 2, 2021

George P. Johnson Experience Marketing Promotes Fiona Bruder to President - Americas

George P. Johnson (GPJ), the world’s leading experiential marketing agency, today announced the promotion of Fiona Bruder to president of its North and South America operations. A longtime senior executive with the agency, Bruder was instrumental in expanding the agency globally, developing experiential marketing programs and teams, and managing more than 4,000 events each year.

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