December 13, 2023
Top Advertising Trends to Watch in 2024
If we learned anything in 2023, it was the sheer size and power of Taylor Swift’s army of fans—and the awakened desire in consumers for tangible, real-world experiences. The unprecedented frenzy the world witnessed around Swift’s Eras Tour ticket sales was as shocking as it was contagious, causing a literal craze around scoring a “Golden Ticket” and underscoring for advertisers the key touchpoints around experiences like these. “This year demonstrated consumers’ thirst for experience, and how people are willing to splurge on must-see moments, with savvy marketers deftly promoting or quickly capitalizing on these tentpole events,” said Nat Wittstruck, senior creative director at George P. Johnson (GPJ). “Taylor Swift’s Eras Tour showed the world that even multicity concerts could be unmissable.”
