News

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The image is a stock photo of two hands trying to balance life and work

May 26, 2022

‘The Future of Ambition’: New Standards of Success and Work-Life Balance

Sanji Moore, SVP, people and operations, Praytell, says, “It took a pandemic, rapidly changing economy and a social movement to light a fire under us all to really ask ourselves what we want from our lives.” The pandemic, Moore says, was “a moment in time that hadn’t been presented before...staying at home gave us all a chance to pause and think.” Praytell responded when staff feedback indicated burnout during the pandemic. It implemented a 4-day work week. Yet additional steps are needed. “I think moving away from the 9-to-5 hustle culture is a helpful tool to manage stress and burn out, but it’s not a one-and-done trick,” says Moore. “It has got to be part of a larger system of change, one that comes with richer mental health management benefits, de-stigmatization of mental health in general, and more awareness.”

May 24, 2022

4A's Board of Directors Names Sharon Napier Board Chair with First Majority Female Board Leadership in Organization's History

The 4A's (American Association of Advertising Agencies), a membership-based U.S. trade association for the advertising and marketing communications industry, announced changes to its National Board of Directors. The officers who have been selected by the Board's Nominating Committee include C-Suite leaders from member agencies of all sizes and disciplines, who have demonstrated their commitment to serving the best interests of the 4A's members across the marketing industry. Sharon Napier, Executive Chair and Founder of Partners + Napier, a Project Worldwide agency, has been named the new 4A's Board Chair, (a two-year term), a post previously held by Barry Wacksman, Chair and Co-Founder Proto, who remains on the Board as past Chair. Napier has been a Director since 2005 and for the past four years, has served as Co-Vice Chair of the Board and was previously Secretary-Treasurer.

Luca’s Ninget Universe will appear on the ASN Clocktower behind the Overseas Passenger Terminal during the festival.

May 21, 2022

Giant robot mechs and walking sushi: Inside the mind of Vivid’s youngest star

Creative agency Spinifex will be highlighting artwork by various artists during Sydney's Vivid Festival, including the youngest artist ever to be featured at this event. The young creator, Luca French, is only 11 years old and his "Ninget" universe is set to be projected as part of the festival. Spinifex Group has been creating the video projections for the Sydney Opera House, Museum of Contemporary Art and Customs House for 11 years and this year’s winter lights, music and ideas festival will see animated elements of Luca’s universe projected onto the ASN Clocktower. Ninget Universe is one of 34 light installations and 12 light projections that will switch on as part of Vivid on Friday, May 27.

July 18, 2023

George P. Johnson Opens Las Vegas Fabrication Facility

George P. Johnson (GPJ), the world's leading event and experience marketing agency and a member of the Project Worldwide network, takes a major step forward in its sustainability initiatives by opening a state-of-the-art fabrication warehouse in Las Vegas. The new facility will enable large scale material recycling and limiting the carbon footprint for a wide variety of events and conferences that are held every year in one of the nation's busiest conference hubs.

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July 11, 2023

Experience Marketing Agency George P. Johnson Announces Edward Scott as COO

George P. Johnson (GPJ), the world’s leading event and experience marketing agency and a member of the Project Worldwide network, announces the hiring of Edward Scott as Chief Operating Officer. GPJ creates award-winning experiential programs and activations for global brands, and is noted for its strategy-fueled creative, flawless execution, and the length of its client relationships. Ed has long admired GPJ as an industry leader and is thrilled to be joining GPJ after stints with other major experiential agencies.

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July 7, 2023

The great perspective shake-up: what parenthood teaches us about brand experiences

Rachel Russell and Sophie Taylor of experiential marketing agency George P. Johnson dive into the industry perspectives they’ve gained since becoming parents including how connection is transformative.

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June 19, 2023

The Most Impactful Pride Month 2023 Campaigns

“Hosting events and launching special collections or marketing campaigns only during Pride month isn’t enough,” said Hannah Schalles, senior art director at Wondersauce. “Even if you’re donating a percent of purchases to support LGBTQ+ organizations, doing so for one month out of the year isn’t cutting it. This year in particular the queer community is watching very closely. How are you showing up for us all year long? How are you supporting your LGBTQ+ employees and their families? It all matters.”

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