News

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March 28, 2022

Agency People News In Brief

LOS ANGELES — Praytell has hired Jamie Simpson to lead the agency’s travel practice, which includes overseeing work for Destination Canada. In her new role, Simpson (pictured) will be responsible for garnering new business and overseeing campaigns and initiatives for travel clients. She most recently served as VP, global communications for the Los Angeles Tourism & Convention Board, and held senior positions at MWW, M Booth and Zimmerman Agency before that.

The image shows the inside of Nashville's Gibson Garage space with lots of colorful guitars.

March 14, 2022

Gibson Takes Guitar Retailing to a New Level with Fan Journey Experience

Guitar-centric garage bands have long been an integral part of the global music scene. So it’s fitting that Gibson, one of the major players in the guitar market, would open a superstore in its hometown of Nashville – aka “the Music City” – based on that motif. Overseeing the creation of the Gibson Garage was the brand’s in-house design team, led by Director of Brand Experience Mark Agnesi; the local offices of G7, project management, and GPJ, creative direction/design experience; and Shoptology, retail strategy.

The image shows an empty office, photo courtesy Getty Images

February 24, 2022

The impossible dream: How 5 agencies are making the 4-day workweek happen

Now some agencies are kicking the tires of the idea to help prevent employee burnout and build a stronger employer brand. Praytell, which is owned by independent agency network Project Worldwide, started to pilot a four-day workweek on October 1. The pilot runs until the end of March when the firm will evaluate whether to continue it for the rest of the year. “One-hundred percent of our people have the same schedule: Monday through Thursday,” says Praytell CEO and founder Andy Pray. He says they have “built into our weekly schedule back-ups,” such as having people on-call for urgent client needs.

July 18, 2023

George P. Johnson Opens Las Vegas Fabrication Facility

George P. Johnson (GPJ), the world's leading event and experience marketing agency and a member of the Project Worldwide network, takes a major step forward in its sustainability initiatives by opening a state-of-the-art fabrication warehouse in Las Vegas. The new facility will enable large scale material recycling and limiting the carbon footprint for a wide variety of events and conferences that are held every year in one of the nation's busiest conference hubs.

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July 11, 2023

Experience Marketing Agency George P. Johnson Announces Edward Scott as COO

George P. Johnson (GPJ), the world’s leading event and experience marketing agency and a member of the Project Worldwide network, announces the hiring of Edward Scott as Chief Operating Officer. GPJ creates award-winning experiential programs and activations for global brands, and is noted for its strategy-fueled creative, flawless execution, and the length of its client relationships. Ed has long admired GPJ as an industry leader and is thrilled to be joining GPJ after stints with other major experiential agencies.

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July 7, 2023

The great perspective shake-up: what parenthood teaches us about brand experiences

Rachel Russell and Sophie Taylor of experiential marketing agency George P. Johnson dive into the industry perspectives they’ve gained since becoming parents including how connection is transformative.

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June 19, 2023

The Most Impactful Pride Month 2023 Campaigns

“Hosting events and launching special collections or marketing campaigns only during Pride month isn’t enough,” said Hannah Schalles, senior art director at Wondersauce. “Even if you’re donating a percent of purchases to support LGBTQ+ organizations, doing so for one month out of the year isn’t cutting it. This year in particular the queer community is watching very closely. How are you showing up for us all year long? How are you supporting your LGBTQ+ employees and their families? It all matters.”

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