News

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Image depicts LeBron James in the new Ruffles ad.

December 20, 2021

LeBron James Shoots for the Underdogs in New Ruffles Ad

The “Own Your Ridges” campaign is designed to inspire people to embrace their own life obstacles, or their “ridges,” according to the company ads. A 60-second spot titled “Ruffles D.N.A.” will debut during the NBA’s Christmas Day broadcasts, with five games scheduled on ABC and ESPN. Pepsi worked with creative agency Motive and the production company Prettybird to produce the spot.

December 13, 2021

Partners + Napier Builds on Creative and Media Horsepower with More Top Talent

Partners + Napier is ending the year with another hiring spree, adding three of the industry’s top names in creative and media to its talent roster. Joining Partners + Napier as group creative director, creative technology, is Costa Boudouvas, who most recently served as VP and associate creative director at MullenLowe. Jason Ziehmjoins Partners + Napier as an associate creative director, copywriter, after six years at Digitas. And George Mazzoli has been hired as director of paid search after previously serving as associate director of paid search at MediaCom.

November 19, 2021

Experiential Agency GPJ Announces New Managing Director of UK Operations

George P. Johnson (GPJ), the world’s leading event and experience marketing agency, announces the promotion of Jonathan McCallum to Managing Director of the London office. Part of a global network, GPJ has European oﬃces in the UK, Norway, Germany, France and Belgium.

July 18, 2023

George P. Johnson Opens Las Vegas Fabrication Facility

George P. Johnson (GPJ), the world's leading event and experience marketing agency and a member of the Project Worldwide network, takes a major step forward in its sustainability initiatives by opening a state-of-the-art fabrication warehouse in Las Vegas. The new facility will enable large scale material recycling and limiting the carbon footprint for a wide variety of events and conferences that are held every year in one of the nation's busiest conference hubs.

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July 11, 2023

Experience Marketing Agency George P. Johnson Announces Edward Scott as COO

George P. Johnson (GPJ), the world’s leading event and experience marketing agency and a member of the Project Worldwide network, announces the hiring of Edward Scott as Chief Operating Officer. GPJ creates award-winning experiential programs and activations for global brands, and is noted for its strategy-fueled creative, flawless execution, and the length of its client relationships. Ed has long admired GPJ as an industry leader and is thrilled to be joining GPJ after stints with other major experiential agencies.

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July 7, 2023

The great perspective shake-up: what parenthood teaches us about brand experiences

Rachel Russell and Sophie Taylor of experiential marketing agency George P. Johnson dive into the industry perspectives they’ve gained since becoming parents including how connection is transformative.

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June 19, 2023

The Most Impactful Pride Month 2023 Campaigns

“Hosting events and launching special collections or marketing campaigns only during Pride month isn’t enough,” said Hannah Schalles, senior art director at Wondersauce. “Even if you’re donating a percent of purchases to support LGBTQ+ organizations, doing so for one month out of the year isn’t cutting it. This year in particular the queer community is watching very closely. How are you showing up for us all year long? How are you supporting your LGBTQ+ employees and their families? It all matters.”

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