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Image showing Matt Statman, Chris Meyer and Robert Vallee Jr.

May 18, 2023

Project Expands Leadership Team To Unlock Network Power

The Independent Creative Network Announces New Appointments for Motive CEO Matt Statman and George P. Johnson CEO Chris Meyer.

Clairol partnered with Amazon Prime Video's popular show "Daisy Jones & The Six" to leverage the ’70s nostalgic appeal of the fictional Fleetwood Mac-inspired band.

April 12, 2023

How TikTok and Gen Z are Driving The New Nostalgia in Advertising

“Between the polycrisis and the pandemic, the current state of the world has everything to do with the uptick in nostalgia marketing,” said Brendan Brown, senior VP of strategy at George P. Johnson. “Everything from the products we buy and stories we stream, to the sounds and styles of our time, contain echoes and iterations of the past. The ‘Stranger Things’ franchise is a standout example of ‘deep nostalgia,’ building on the retro mood and aesthetic of the show to create a rich world of nostalgic yearning.”

Image is of Wondersauce creative director Sheila Srinivasan

March 20, 2023

Top Women's History Month 2023 Campaigns

Ad Age interviewed top advertisers about their favorite Women's History Month campaigns and included insights from George P. Johnson. OS Studios and Wondersauce. “It’s encouraging to see brands wanting to celebrate and advocate for equality, especially in a climate where execs are understandably cautious of the backlash that anything controversial could cause,” said Sheila Srinivasan, creative director at Wondersauce. “This year, it felt particularly important to see campaigns successfully highlighting trans women, like that of Hershey Canada.” Srinivasan also pointed to Lottie London, Strava and Miller Lite as brands that met the challenge for Women’s History Month.

July 18, 2023

George P. Johnson Opens Las Vegas Fabrication Facility

George P. Johnson (GPJ), the world's leading event and experience marketing agency and a member of the Project Worldwide network, takes a major step forward in its sustainability initiatives by opening a state-of-the-art fabrication warehouse in Las Vegas. The new facility will enable large scale material recycling and limiting the carbon footprint for a wide variety of events and conferences that are held every year in one of the nation's busiest conference hubs.

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July 11, 2023

Experience Marketing Agency George P. Johnson Announces Edward Scott as COO

George P. Johnson (GPJ), the world’s leading event and experience marketing agency and a member of the Project Worldwide network, announces the hiring of Edward Scott as Chief Operating Officer. GPJ creates award-winning experiential programs and activations for global brands, and is noted for its strategy-fueled creative, flawless execution, and the length of its client relationships. Ed has long admired GPJ as an industry leader and is thrilled to be joining GPJ after stints with other major experiential agencies.

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July 7, 2023

The great perspective shake-up: what parenthood teaches us about brand experiences

Rachel Russell and Sophie Taylor of experiential marketing agency George P. Johnson dive into the industry perspectives they’ve gained since becoming parents including how connection is transformative.

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June 19, 2023

The Most Impactful Pride Month 2023 Campaigns

“Hosting events and launching special collections or marketing campaigns only during Pride month isn’t enough,” said Hannah Schalles, senior art director at Wondersauce. “Even if you’re donating a percent of purchases to support LGBTQ+ organizations, doing so for one month out of the year isn’t cutting it. This year in particular the queer community is watching very closely. How are you showing up for us all year long? How are you supporting your LGBTQ+ employees and their families? It all matters.”

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