News

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March 9, 2023

ERG's can't solve the PR industry's diversity gaps alone

Praytell’s Naria Frazer shares how companies can better support employee resource groups which includes connecting ERG efforts to broader DE&I goals.

March 2, 2023

Podcast: Marketing’s world-changing power and sustainability stories

The Drum asks marketers, including Laura Fell, head of graphic production for George P. Johnson, for substantive examples of how marketing is changing or has changed the world, particularly in relation to the environment.

March 1, 2023

Cricket Wireless: Stress Less, Smile More

Cricket Wireless is inviting people to destress at their desks with its first ever playable ad created in collaboration with ARGONAUT, featuring two members of Cricket’s crew of lovable characters.

April 18, 2023

DARKHORSE unites with One New Zealand to bring their new branding to life

Integrated creative agency Darkhorse and One New Zealand are celebrating bringing the new brand to life, starting with their naming sponsorship of the NZ Warriors at their first home game of the season last month.

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March 3, 2023

Behind Clairol's Nostalgic Partnership with Amazon Prime's 'Daisy Jones & The Six'

Clairol, a brand with roots in the 1950s, is pairing with a fictional band from the 1970s in a new Amazon Prime series, which is part of its strategy to revive the brand. Clairol is the latest brand to lean into the power of nostalgia to drive sales. The Wella Co. brand is launching a paid and organic digital and social campaign linked with “Daisy Jones & The Six.” It’s a partly documentary-style treatment that follows the lives and loves and explosive breakup of the fictional band. Communications agency Praytell and Publicis Groupe media shop Zenith are handling the effort.

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January 6, 2023

Sonos Consolidates Global PR Business With Praytell

Smart speaker maker Sonos has consolidated its global PR business with Praytell, ending its nearly five-year relationship with Edelman, PRovoke Media has learned. Formally named Sonos’ global and North America PR agency of record, Praytell will handle all brand, product and corporate communications for the home sound systems company. Tech practice head Jennifer Velez will lead the work.

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December 17, 2022

Ram BandVan 2022 Tour: Artist Ashley Cooke

Since 2018, the Ram BandVan program, a partnership between G7 and Ram, has featured and helped a variety of up-and-coming artists who’ve gone on to grow their fanbase and perform on bigger stages. From solo artists to trios playing a variety of hits, the Ram BandVan has been able to help these artists along their journey. Most recently, singer-songwriter Ashley Cooke got behind the wheel of the ProMaster BandVan for a leg of her tour schedule.

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